Apple, 1984 Commercial

I took a look at the 1984 commercial for Apple computers introducing Macintosh.  The commercial was based on a book by George Orwell, called "1984."  It is reminiscent of the movie, "V," or even of Stanley Kubrick's "Clockwork Orange," where society is governed by a sort of mental dictatorship.  Orwell refers to this entity as "Big Brother." I believe it was Apple's intent to portray IBM as "Big Brother." Irony, it seems, has got the best of them. I read this comment by Steve Feinstein, "It's really a shame that Apple seems to have become the very thing the advertisement was saying they wanted to destroy."  This type of criticism comes from the fact that Apple's users have everything given to them.  While Apple's high level of integration among its products is convenient, one could also argue that its users have become the people in their 1984 commercial, simply accepting what is being fed to them.  I wonder who is going to bring down the next hammer?